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Yellow Medya Turkey Enters Partnership with Google
Yellow Medya, Turkey’s leader in local search solutions, announced a partnership agreement with Google earlier this week. As part of the agreement, Yellow Medya’s business listing database of 750,000...
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Trevor Nadeau of Yellow Medya Gives ‘Wake-up Call’ to Local Search Industry
In his discussion “Lost on the Map” at the Web 3.0 conference in Istanbul, Trevor Nadeau, managing director of Yellow Medya, discusses the problems local and multi-location businesses face due to...
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How to Help Merchants and Consumers Win with Local Search
You have probably seen much of the data showing the rapid growth of consumers that are using search engines, mobile phones and social media for local search. At the same time, there is an equal...
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YP, Dex Media, CloseBy, Local Market Launch to Offer Unique Perspectives on...
As mobile usage and search continues to grow, we are seeing many ways that companies are monetizing this outlet. As part of our Social + Mobile: Show Me the Money! Conference, I have put together a...
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Improving Local Search with Standardized Business Listing Information
In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information. When searching locally on search engines — which according to Moz’s David Mihm...
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Local Business Listing Data Flow and Fixing Incorrect Listings
Please join LSA and Universal Business Listing (UBL) for an exclusive webinar presentation next Thursday, September 26 from 2 pm – 3 pm EST. Business listings are increasingly prominent in search...
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Business Listings and Video Advertising Discussed in Recent LSA Webinars
We recently uploaded two interesting webinar presentations on business listings and video advertising to our YouTube channel. Check them out right here on the Local Search Insider: Blue Pixel Media...
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BIA/Kelsey Leading in Local: The New Local Search
Local search is such a rapidly evolving part of the local advertising space. Here are some interesting quips from a panel made up of Raj Nijjer, senior director product management at GoDaddy; Gideon...
View Article6 Local Tips for Small Business SEO Success
In our monthly Local Search Column on Search Engine Land, I talk about how small businesses can take advantage of opportunities to dominate their search engine results through content they control or...
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Yahoo Partners with Yelp, Adjusts Display of Local Search Results
UPDATE: Yahoo CEO Marissa Meyer announced a new partnership with Yelp on Friday of last week at an employee meeting. Yelp’s listings and reviews of local businesses will be incorporated into results...
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Yahoo Adds OpenTable to Search Results
In recent weeks, Yahoo has made several major announcements affecting local search including the streamlining of Yahoo local business listings, integration of Yelp reviews in search results, and now,...
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Managing Local Listings to Drive ROI for National Brands
Please join LSA and Rio SEO for an exclusive webinar presentation next Thursday, April 10 from 2 pm – 3 pm EST. Multi-location businesses, especially national brands with thousands of locations,...
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Rio SEO Highlights Importance of Business Listing Management for National Brands
During Rio SEO’s webinar a few weeks ago, Bill Connard, VP of Local Search Solutions, discussed how multi-location businesses, especially national brands with thousands of locations, struggle to...
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Top 5 Local Ad Stats of the Week: National Brands
National brands are key contributors to local advertising spend. According to BIA/Kelsey, national brands are responsible for almost 40% of all local media advertising spend. In mobile, which is...
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The Local Listing Management Hat-trick: Optimized Data, Listing Syndication...
As part of winning in the Business Listings category of the Ad to Action Awards, Rio SEO‘s Bill Connard, VP of local search solutions, will provide monthly insight into the world of search engine...
View ArticleAutomated Tools To Help Local Businesses Tackle Online Marketing
In my Local Search column on Search Engine Land this month, I talk about the growing promise of automated local marketing solutions in providing local businesses and marketers with faster, more...
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Google’s Pigeon Local Search Update: Local SEO Tools
As part of winning in the Business Listings category of the Ad to Action Awards, Rio SEO‘s Bill Connard, VP of local search solutions, will provide monthly insight into the world of search engine...
View ArticleLSA Member Innovation in Local: Universal Business Listing
This week we hear from Universal Business Listing (UBL), a noted pioneer in Local Search and business listings management for agencies, enterprises and small and medium-sized businesses (“SMBs”) in the...
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3 Tips on Using Citation Reports for Thorough Directory Cleanup Efforts
When managing business information on the web, utilizing a citation reporting tool can be extremely helpful in cleaning up incorrect or inconsistent business listing information. Personally, I use...
View ArticleLocal Market Launch Bets on Channel Partnerships for SMB Success
Instead of adding to the noise of the five sales calls received by SMBs each week, Local Market Launch is leveraging channel partners to get the company’s new suite of SMB listing management solutions...
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